As editor-in-chief of Vogue Italia, Sozzani wields a different power to her American counterpart, Anna Wintour. Her magazine has traditionally been the most arty and uncompromisingly 'fashion' of the Vogues. It is not so much about circulation as reflecting the zeitgeist. It doesn't matter that the editorial is in Italian, the magazine is an international style bible. The pictures are always more important than the words. She edited the Italian magazine Lei in 1979, and then went on to start Per Lui, working with Bruce Weber, Steven Meisel, Peter Lindbergh and Paolo Roversi. Since taking over at Vogue 12 years ago, she has continued to work with the most visionary photographers in the business, who often do their best work for her because of the freedom she gives them. Wendy Dagworthy says her magazine is 'very special. It's about style, not fashion.' Her sister, Carla, runs the influential Milanese fashion and lifestyle boutique, 10 Corso Como.